Branding in Brief - A New Six-Part Video Training Series

Join NCA Director of Communications Blake Warenik on a journey in six parts through the NCA and CAC movement's common national brand and message. Complete with hands-on training revealing how to use free and affordable online tools to create branded graphics, memes, flyers, and even videos, this series has something for seasoned CAC communicators and newcomers alike. 

In this series, you'll: 

  • Get hands-on training revealing how to use free and affordable online tools to create branded graphics and more
  • Learn how to develop and use your own messaging matrix by answering just six questions
  • Discover how to apply your CAC's or Chapter's own brand elements to the nationally recognized NCA brand
  • Explore the entire NCA brand toolkit and apply the shapes, colors, fonts, and photos that define our movement
  • Connect our common brand to successful strategies of historical movements that changed the world
  • Absorb the basic principles of branding and put them to work for your CAC!

This is the first of a new kind of training from NCA, featuring short, informative, graphics-heavy videos designed to break down complex ideas into bite-size, practical explainers. With five of the six videos clocking in at under 20 minutes, this series fits in with your busy schedule and holds your attention with exciting music, high-quality motion graphics, and an engaging teaching style. 

Watch the six component videos on your own time, reference the handouts tab to find all the resources, readings, and research behind the series, and then join us for either of the two live chat sessions scheduled for Oct. 29 and Nov. 8, 2021. 

What else do you want to know about branding and messaging? Would you like to see other trainings in this style? Check out this new format and let us know what you think in the evaluation!

Blake Warenik

Director of Communications

National Children's Alliance

Blake serves as Director of Communications at the National Children's Alliance, leading the branding, public awareness, and messaging efforts for NCA and the Children's Advocacy Center (CAC) movement. in 2019, he led the NCA Branding Steering Team, worked with team members to come to decisions on the shape of the new NCA/CAC brand, and implemented the NCA Board's final decision to create the NCA brand.

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Branding 101: Branding in Brief Part 1
Open to view video.
Open to view video. In this video, you'll learn what defines a brand, the two keys to a successful brand, and insights from NCA's national market research on what our audiences want from us and what drives them to action. Finally, you'll explore the emotional connection you make with an audience member and how you can align words, visuals, and culture to create an authentic, lasting experience for your clients, supporters, or donors.
A Deeper Dive into Messaging: Branding in Brief Part 2
Open to view video.
Open to view video. In our second installment, Blake walks you through the six questions every CAC needs to answer with its team to build and develop its message. We'll explore the NCA's own answers to these questions that inform our Brand Essence, Brand Position, and Brand Pillars, plus the three Voice Principles defining a tone that fosters hope and trust in our work.
The Visual Brand, Beyond the Logo: Branding in Brief Part 3
Open to view video.
Open to view video. In the third part, you'll master the elements of visual branding, learn how visuals align with your message, and dig into the Brand Guidelines for our movement. You'll also explore practical tips on how to ensure excellent color matching, use fonts effectively, pick great photos, and get ready to begin your layout.
Putting It All Together: Branding in Brief Part 4
Open to view video.
Open to view video. Now that you understand the elements of branding, you'll learn what branding has in common with LEGO and IKEA, and explore the rich toolbox available in NCA's BrandFolder as you set up your station and set to work on developing your own branded masterpiece.
Brand into Action: Branding in Brief Part 5
Open to view video.
Open to view video. The hands-on branding and graphic design tutorial you've been waiting for. Dig into design and desktop publishing tools including Canva, PowerPoint, and Word as we show you how we build our branded content step-by-step, how you can combine our brand elements with your own to create a nationally coherent but individually recognized visual style, and even dig deep into MS office features to get the most out of custom branded templates.
Branding as Movement-Building: Branding in Brief Part 6
Open to view video.
Open to view video. In the final installment, you'll explore the unexpected power of branding in creating historical change. You'll familiarize yourself with the sociological research behind the tipping points of changing social norms and the historical movements we can learn from. Finally, you'll explore three fatal myths, the three truths they conceal, and why CACs are in the best position to use branding and messaging to help end child abuse.
Branding in Brief Live Chat, Session 1
10/29/2021 at 2:00 PM (EDT)   |  60 minutes
10/29/2021 at 2:00 PM (EDT)   |  60 minutes Choose either date to join Blake for office hours as he answers your critical questions after watching the Branding in Brief video training series and begin building or refining your agency's brand. Hop in any time during the hour or stay the whole time to participate in the full discussion.
Branding in Brief Live Chat, Session 2
11/09/2021 at 11:00 AM (EST)   |  60 minutes
11/09/2021 at 11:00 AM (EST)   |  60 minutes Choose either date to join Blake for office hours as he answers your critical questions after watching the Branding in Brief video training series and begin building or refining your agency's brand. Hop in any time during the hour or stay the whole time to participate in the full discussion.
Evaluation
8 Questions
Branding in Brief Completion Certificate
No credits available  |  Certificate available
No credits available  |  Certificate available You walked with us through all six components and learned the ideas and hands-on skills to develop and sharpen your agency's brand and align it with the national CAC movement brand. Give yourself a round of applause and get your certificate of completion!