Session 3C: Social Isolation During COVID-19: How One CAC Reached Its Most Vulnerable Children
Includes a Live Event on 06/08/2021 at 2:45 PM (EDT)
Track: Advocacy & Communications
With children isolated at home and away from social supports and mandated reporters, chances for child sexual abuse disclosure are limited. This session will discuss the importance of reassuring children that help is still available, and healing is still possible despite the pandemic. We discuss reaching children directly where they are spending much of their time during and post pandemic. Family Support Line’s public awareness campaign is the first of its kind in Pennsylvania. It was uniquely created to target tweens and teens specifically, using child sexual abuse awareness messaging via social media. The campaign features sponsored ads on Instagram and Facebook that are geographically targeted and filtered by age and interests. They incorporate the call-to-action to visit the link in our Facebook and Instagram bios for resources and help. Join us to hear our lessons learned as we reach children on social platforms.
Content correction: As noted in our presentation we did see an increase of cases since Covid, however we incorrectly noted the following statistics: 20% increase in the last half of 2020, 48% increase in January 2021, 95% increase in trafficking cases and a 22% increase in overall cases for FY21 compared to FY2020 with two more months to go.
Public Awareness Intern
Family Support Line
Ajé King is a spring 2020 Temple University graduate with a bachelor’s degree in Public Relations. She previously interned in The Franklin Institute’s Public Relations department performing outreach, conducting research, and writing press releases for the Marvel: Universe of Superheroes exhibit. During the summer of 2019, Ajé was granted an extended internship opportunity in the Corporate Communications department at Independence Blue Cross (IBX), where she performed outreached, wrote press releases, conducted research, created social media content, and planned events for a variety of different affairs, including IBX’s first annual B. PHL Innovation Festival. Her journey at IBX led her to Family Support Line, where she worked as a Public Awareness intern for the organization’s ad campaign and website revamp. Ajé returned to Temple in the fall of 2019 to pursue a master’s degree in Strategic Advertising and Marketing. She is now a full-time Digital Communications Specialist in the Corporate Communications department at IBX.
Sarah S. Gibbons
Family Support Line
Sarah is an experienced nonprofit leader who brings a wealth of experience in strategic planning, community engagement, program management, partnership building and much more. She currently serves as the Executive Director of Family Support Line (FSL) in Delaware County Pennsylvania. Prior to her role at FSL, she served as the Community Relations Director for the Children’s Hospital of Philadelphia (CHOP). In this role, she oversaw the community benefit regulatory compliance obligations for the hospital and designed innovative programs to increase CHOP’s community engagement of employees through the CHOP Cares Community Grant program and Community Ambassadors program. Before joining CHOP in 2012, Sarah held several leadership roles with the Family Planning Council, including Senior Manager-Pregnancy Prevention Initiative and Manager of Public Affairs. Sarah is a licensed social workers and holds a bachelor’s degree in Women and Gender Studies from Carleton College and master’s degrees in Law and Social Policy and Social Services in Policy Practice and Advocacy from Bryn Mawr College's Graduate School of Social Work and Social Research. In addition to her professional experience, she has served as a leader on numerous nonprofit boards and committees. She is currently serving as a Girl Scout troop co-leader and service unit treasurer, Program committee chair and board member of Wonderspring Early Education, and Vice President of the Board of Hispanic Family Center.
Owner and Creative Director
Karen Fiore is the owner and creative director of Fiore Design, an award-winning graphic design studio. For 15 years, Fiore Design has partnered with non-profits, corporations, and small businesses to create branding, marketing materials, direct mail, and social media campaigns, as well as directional signage and environment branding. Clients include GSK, Aramark, Family Support Line, The Ronald McDonald House and Travis Manion Foundation to name a few. At Fiore Design, we love the balance of work, as no two days are the same. Fiore Design is a WBENC and WOSB certified business.
Social: IG: @fioredesign_haverford FB: facebook.com/fioredesign.net