
April Is a Launchpad
Recorded On: 03/15/2024
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April is National Child Abuse Prevention Month. It's also an opportunity for a social media sprint that can build momentum with your audience, challenge them to think of ways they could do more for kids, and even simplify your comms workstream. Let's build our launchpad for the rest of the year!
Join us to hear what NCA will be doing for the month of April, and how you can use existing campaign assets that you can co-brand for your agency to blast off and build engagement for months to come. We'll cover:
- New campaign assets for #ItsYourBusiness
- A quick co-branding workshop in Canva
- Building the launchplan with scheduling tools
- Blasting off with small-dollar ads
We'll also cover assets from #SHINE, #CACsRespondFirst, and other evergreen public awareness campaigns developed by CACs over the years. Each of these campaigns features customizable assets and messaging for your CAC to brand, adapt, and share to boost your CAC's visibility in healing and preventing child abuse, and in activating ordinary people to take this work personally. Join us to learn about these campaigns and how to use them with Adam Varahachaikol, NCA's social media guru, and Blake Warenik, NCA's Director of Communications, the CAC movement's communications leader, and creator of the #ItsYourBusiness prevention campaign.

Blake Warenik
Director of Communications
National Children's Alliance
Blake Warenik serves as Director of Communications at National Children's Alliance, leading the branding, public awareness, and media relations efforts for NCA and the Children's Advocacy Center (CAC) movement. He is the creator of the #ItsYourBusiness campaign and serves as a national spokesperson for the organization and for CACs.

Adam Varahachaikol
Digital Communications Manager
National Children's Alliance
Adam Varahachaikol is NCA's Digital Communication Manager, focusing on social media, digital advertising, SEO, video production, and content creation. He joined NCA in 2021 with more than 15 years of marketing and communications experience, having served as an on-air broadcast journalist, news producer/assignment editor, public information officer, advertising account executive, and a corporate social media manager.
While at NCA, he built and implemented a modern, successful, and diverse social media and digital advertising strategies for the organization's various campaigns, including our podcast, One in Ten. He also loves to help you improve your skills or talk through your digital communications strategy. So, feel free to reach out to him anytime to chat!