NCA Learning: Communications Toolkit

Need help amplifying your voice?

Public awareness and prevention resources below!

CACs and Chapters do more than just serve kids; they're also the leading experts in their communities and states on how to respond to child abuse and heal the hurt. Just like legislative advocacy, grantwriting, and other skills CAC and Chapter professionals need to succeed, communications, marketing, and PR are part of what your community expects from you, and represent your best opportunity to build both broad and strategic support for your mission.

While NCA is focused on raising the profile of the CAC movement nationally, we exist to support you, our member CACs and Chapters, toward fulfilling your missions. That's why we've developed this Communications Toolkit with templates, examples, and more that you can use to tell your story to the press, the online audiences around you, and even the world.

Do you have a resource or template that you think would be helpful for other victim and family advocates? Are there resources you think CACs or Chapters can use that you'd like to see here? Please get in touch with our communications team at communications@nca-online.org.

Experiencing a potential PR crisis?

We can help! After all, it's our job...and your responsibility to your CAC colleagues nationwide to file a Critical Incident Report whenever your agency is experiencing potential reputational harm through traditional or social media, potential violations of the law or regulations, or changes in operation that might affect your agency's compliance with the Standards. Our PR, Accreditation, and management experts will rally to assist you in developing a plan and a message.

File a report and call us now before it blows up. But remember: it's never too late to ask for help!

File a Critical Incident Report

Template Announcements & Press Releases
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NCA-created template announcements and press releases for Chapters and CACs.

Template: VOCA Op-Ed

Download and edit this template to tell your community news outlets what VOCA cuts mean for your agency.

Simply replace the highlighted text with your info and quotes, look up your local newspapers, and submit according to their opinion submission guidelines. Share a link if you get it published so the whole field can use it to push funding for kids!

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Template: Re-Accreditation Press Release

Download and edit this template to announce your CAC's re-Accreditation with NCA.

Simply replace the highlighted text with your info and quotes, and replace the sun icon with your agency's logo. Send this release out to your local press contacts and you're done!

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Template: Grant Award Announcement Press Release

Download and edit this template to announce your CAC's new accredited member status.

Simply replace the highlighted text with your info and quotes, and replace the sun icon with your agency's logo. Send this release out to your local press contacts and you're done!

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Template: Chapter Re-Accreditation Press Release

Download and edit this template to announce your Chapter's re-Accreditation with NCA.

Simply replace the highlighted text with your info and quotes, and replace the sun icon with your agency's logo. Send this release out to your local press contacts and you're done!

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Communications Resources
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Guides and sample resources to help you and your agency with marketing, branding, and more.

NCA Brand Guidelines

Read NCA's full Brand Guidelines documents for research-based messaging, rules on the display of NCA's badges and logos, and the inspiration and design principles behind NCA's brand to help you develop your own brand

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NCA 2023 Style Guide

This style guide is intended to clarify for the CAC movement and related fields. It includes NCA's preferred terminology and usage of language to describe child maltreatment-field specific concepts. While this guide is non-binding for NCA members, NCA uses it to determine the language it uses in its own materials and communications.

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Messaging Guide for Caregivers

Caregivers are primarily driven by messages that tell them their child will be okay. Here's a guide on how to reach them through the value drivers that are most important to them.

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Messaging Guide for Community Partners

Community Partners, like your MDT members and other decision-makers, have many attributes in common with Caregivers in terms of their value drivers, but they have some key differences. Here's a guide on how to reach them through the value drivers most important to them.

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April is National Child Abuse Prevention Month. Here's how to Build Awareness

Get government, partners, supporters, and ordinary citizens involved in prevention efforts that center your CAC or your statewide movement as the model for child abuse response.

Every April, we mark National Child Abuse Prevention Month across the land. But in your state, county, or city, is it the important event it should be? Below find a sample proclamations to download, edit, and ask your elected leaders to consider proclaiming National Child Abuse Prevention month in your state or community. Then, see our public awareness mini-campaigns tailor-made to help you engage your community and prevention.

Do you have a prevention resource or template that you think would be helpful for other communicators? Are there resources you think CACs or Chapters can use that you'd like to see here? Please get in touch with our communications team at communications@nca-online.org.