Welcome to our our 2020 training series on branding and messaging for the CAC movement. Join us to learn from first-of-its-kind market research—real responses and data from parents, community partners, and CAC pros about what matters to each audience, and how it informs the brand and message we're building for the entire CAC movement. Then, stay tuned for the basics of branding your own agency, and before-and-after messages—like elevator speeches and more—for three key audiences.